Background
This Social Media Strategy and sample Social Media posts was for assignments in COMM 330, Advanced Digital Communication, in Fall 2023, at Royal Roads University. The assignment was to pick a local small business, analyze it, and create a social media strategy.
Challenge
I chose to use Salt Shop, a local sustainable clothing shop for this fictional strategy. For the example social media posts, I used Adobe Express. The blog post. included in the content, was also put through an SEO.
Results
I created a content package for a potential Christmas sales campaign and a social media strategy for Salt Shop. This included Instagram Reels, posts, and a TikTok Video.
The TikTok Video can be found here.
The Instagram Reel can be found here.
Social Media Content
Social Media Strategy
EmilyJoyceWatkins 